No I don't know how to design them, but having raced a wee bit I'm familiar with the concept. The key is understanding how they work, what each compound will give you and the trade-offs in each.
Most people, who don't race that is, fall in the bracket you mentioned. I organized the group buy for the Durango Club with the person who designed the Mopar PPH headers. It was difficult finding enough people because there was no market (other than the initial Durango R/T series), but I did get the 15 people or so that was needed. These were a sort of mid-range ceramic coated. Right away I got people stating that to keep them cool you need to wrap the ceramics in this aluminum heat insulating tape - which is precisely what will destroy the ceramic headers in no time. The idea is right, keep them cool so that the temperature differential will suck out the exhaust gases better. But you just can't do that with ceramics and in any case that is precisely why you buy ceramics because of their heat dissipation capabilities. But they are very fragile and can crack easily if not handled carefully during the installation process.
With the Durango, it was relatively easy as there are so many other VAR parts you can buy to soup up the engine (cams, ram air intakes, TB change over...), nothing like that exists for the Touaregs. So not sure that headers alone will give you the bang for the buck unless a whole load of other items are changed to take advantage of it. Can you change the cams? Can you modify the TB diameter? Can you....?
So decide what it is you need, what trade-offs you're willing to accept, and whether it's worth the cash.
siberian