I've driven a bunch of recent VW models as dealer loaners while my TDI is fixed. I feel like VW has really lost it's way with the newer models... they are completely missing the aesthetic sense, quality, and driver feel of the Piëch era VWs. For example, the Atlas has fake exhaust tips on the back, and massive fake intercooler grills on the front. Interiors made from 100% brittle thin plastic, that look like wood, leather, and stainless steel from 20 feet away, but couldn't fool anybody that actually sat inside one. It's hard to pinpoint what is missing but most of them, most notably the Taos, don't "feel" like sporty german cars anymore, but have the overall driver feel I'd expect from the lowest end Japanese economy cars.
The Piëch era VWs were cool, and made for people that loved cars, and loved driving. They were what BMW was trying to be, but doing it better, for less money. Most of the current VWs feel like just cheap appliances for transporting people. Those type of vehicles serve a purpose and are okay, if (and only if) the design and marketing own this purpose honestly, and they are a simple looking utilitarian vehicle. The fake visual elements, and marketing gimmicks of the new VWs are insulting. It's like they've decided the consumers are too dumb to tell the difference, and that you're actually still getting what you used to get from a VW.
Ultimately, most american consumers aren't as dumb as they seem to think. I predict VW will exit the North American market entirely by the end of the decade, unless they get some new leadership, and start making good cars again.
The Piëch era VWs were cool, and made for people that loved cars, and loved driving. They were what BMW was trying to be, but doing it better, for less money. Most of the current VWs feel like just cheap appliances for transporting people. Those type of vehicles serve a purpose and are okay, if (and only if) the design and marketing own this purpose honestly, and they are a simple looking utilitarian vehicle. The fake visual elements, and marketing gimmicks of the new VWs are insulting. It's like they've decided the consumers are too dumb to tell the difference, and that you're actually still getting what you used to get from a VW.
Ultimately, most american consumers aren't as dumb as they seem to think. I predict VW will exit the North American market entirely by the end of the decade, unless they get some new leadership, and start making good cars again.