Why USA still carrying Porsche Cayenne, Audi Q7, Lamborghini Urus, and Bentley Bentayga in USA but not Volkswagen Touareg? I know Volkswagen Touareg are expensive but what a reason? Just because American don’t know how take care of it?
224092
Its all in the branding. People to not perceive anything extra ordinary with the Touareg vs the other badges.
I agree, unfortunately I believe they are selling better than the Touareg so if you were CEO of VWOA the shareholders would have your head on a pike.
its also about marque. People feel better about themselves when they have a premium badge. Its a status of success or so they like to think. Little do they realise its an illusion. Theyve just forked out +30k for an Audi over a Treg. Especially here in Sydney .... very funny 
All i see with these people is more dollars than sense.
In Odessa there are far far more VW than Audi and Porsche. The peoples car for the people !! They know something. Common sense in understanding its the same bloody vehicle at reasonable price.
All i see with these people is more dollars than sense.In Odessa there are far far more VW than Audi and Porsche. The peoples car for the people !! They know something. Common sense in understanding its the same bloody vehicle at reasonable price.
I've asked the same question of auto industry friends and the response has been that VW made the Touareg so that it too closely mimicked Audi's Q5 and Q7 and the Cayenne (at least in base and diesel versions), in terms of quality.
And because of that they just didn't have the flexibility on price to offer them to a more mass market customer. That's what the Atlas did for them. And the way they got the pricing down on the Atlas is to make it essentially a minivan, with just-adequate power, a less expensive, but perhaps more minivan-like child friendly interior materials and far less off-road capability (because so few people actually need or use real off-road chops).
And they also needed to make it be bigger, as the Touareg, for the price, just doesn't provide the same amount of room as many comparably priced large suv's, which is how many people will compare it (price per size).
It's sad that VW had to do this. I tested a bunch of Q7's and they all felt like less of a vehicle (cheaper looking interior, WAY more squeaks and rattles) than the Touareg TDI I ended up buying. Plus I'd rather be not noticed driving a VW, than being seen in an Audi. But I know that is not how most American buyers think. The Touareg is definitely a perfect example of "you get what you pay for" in that it is a high end European suv. The same can be said for the Atlas, but unfortunately with the negative connotation of the statement - it's an inexpensive (cheap) large suv for families that refuse to buy the minivan that they really should be getting instead.
And because of that they just didn't have the flexibility on price to offer them to a more mass market customer. That's what the Atlas did for them. And the way they got the pricing down on the Atlas is to make it essentially a minivan, with just-adequate power, a less expensive, but perhaps more minivan-like child friendly interior materials and far less off-road capability (because so few people actually need or use real off-road chops).
And they also needed to make it be bigger, as the Touareg, for the price, just doesn't provide the same amount of room as many comparably priced large suv's, which is how many people will compare it (price per size).
It's sad that VW had to do this. I tested a bunch of Q7's and they all felt like less of a vehicle (cheaper looking interior, WAY more squeaks and rattles) than the Touareg TDI I ended up buying. Plus I'd rather be not noticed driving a VW, than being seen in an Audi. But I know that is not how most American buyers think. The Touareg is definitely a perfect example of "you get what you pay for" in that it is a high end European suv. The same can be said for the Atlas, but unfortunately with the negative connotation of the statement - it's an inexpensive (cheap) large suv for families that refuse to buy the minivan that they really should be getting instead.
VW never figured out how to sell the Touareg. There is a huge market for similar 2 row SUVs - see Grand Cherokee. I realize the GC starts at a much lower price point, but VW did not get the marketing right about the Touareg. I think when they effed up the TDI they lost a huge reason for the Touareg's small popularity. The Touareg 3.6 v6 gas engine is a weak link at the Touareg price point, but VW kept that engine because they did not want to step on the Q7/Cayenne sales any more than they did.
When we bought our Touareg we looked at the Q7 (did not want the 3rd row), the Q5 (too small/expensive), the MB M/ BMW X5/Cayenne were too expensive and the GC - which was a good choice at the time, but the diesel version was hard to find and too expensive. The Touareg was exactly in the sweet spot. I used to joke with my wife that maybe Audi should have rebadged it as a Q6 and they would have sold better.
VW needed the Atlas to compete with the 3 row/I do not want a minivan crowd (Ford Explorer/Honda Pilot/GM Triplets). They still should have figured a way to sell the Touareg (along side Atlas) in the US, especially since they sell it around the world. This isn't the first time VW has messed up in the USA market and it won't be the last.
When we bought our Touareg we looked at the Q7 (did not want the 3rd row), the Q5 (too small/expensive), the MB M/ BMW X5/Cayenne were too expensive and the GC - which was a good choice at the time, but the diesel version was hard to find and too expensive. The Touareg was exactly in the sweet spot. I used to joke with my wife that maybe Audi should have rebadged it as a Q6 and they would have sold better.
VW needed the Atlas to compete with the 3 row/I do not want a minivan crowd (Ford Explorer/Honda Pilot/GM Triplets). They still should have figured a way to sell the Touareg (along side Atlas) in the US, especially since they sell it around the world. This isn't the first time VW has messed up in the USA market and it won't be the last.
I was dead set on a Treg after a life of VW's.. the reason why I'm in a Q7 now is because it had became increasingly hard to locate a Treg fully loaded with options I really wanted, for a VDub they were pretty damn expensive so it seems very few loaded em up.. started looking at some Q7's to compare em with since there was not a used Treg TDI Exec in the state, and the larger size is what ended up turning me towards Audi, that and there were many more well optioned choices available.. I was stepping out of my tiny golf TDI and into an SUV because my family had outgrown a little golf, and honestly other than more leg room in the back and headroom it didnt feel really that much bigger than my Golf, whereas Q7 felt like I had an SUV Wagon version of my Golf with that 3rd row.. 2 Adults in the front, 2 Car/Booster seats in the middle, and 2 doggos in the back.... and in the end I paid pretty much what I was expecting to pay for an equivalent loaded VW, the 4 rings on the front didnt really cost me extra oddly enough.
So after wanting a Treg for a really long time, almost bought a V10 after I sold my RS6.. but the new common rail diesels attracted me to buy the only car I have ever bought brand new, then dieselgate let me step into a big diesel SUV of my choice for almost nothing.. When my time finally came.. and I chose its sister vehicle instead because it seemed a better fit at the time..
Funny thing is, the guys over in Europe are dying to get their hands on an Atlas.. we want their cars, they want ours.. were all a bunch of twats for the most part heh.
So after wanting a Treg for a really long time, almost bought a V10 after I sold my RS6.. but the new common rail diesels attracted me to buy the only car I have ever bought brand new, then dieselgate let me step into a big diesel SUV of my choice for almost nothing.. When my time finally came.. and I chose its sister vehicle instead because it seemed a better fit at the time..
Funny thing is, the guys over in Europe are dying to get their hands on an Atlas.. we want their cars, they want ours.. were all a bunch of twats for the most part heh.
I bought mine before the settlement program or fix.. market then was nothing like it is now with parking lots of diesels they trying to find homes for.. I went and test drove one TDI Exec in Dec 2016, and it was gone the next day when I brought my wife to look at it.. I tried to find another one and there were just a couple on the market in the whole country, and not what I was looking for.. I ended up putting money down across the country and flying out to pickup my Audi once my Golf buyback had finished, I freaked out when they de-listed my car off dealer site, but they said they just had too remove it because they were getting a dozen calls a day trying to buy it out from under me.
I did get a big fat $10k check for getting it fixed, so essentially I was battling speculators at the time trying to scoop up diesels to do a buyback.. Jokes on them tho because they didnt buyback the Gen2 and alot of those guys barely broke even fixing it and then trying to sell it privately after holding onto it for a year or more and deprecating in their barns/parking lots.
I did get a big fat $10k check for getting it fixed, so essentially I was battling speculators at the time trying to scoop up diesels to do a buyback.. Jokes on them tho because they didnt buyback the Gen2 and alot of those guys barely broke even fixing it and then trying to sell it privately after holding onto it for a year or more and deprecating in their barns/parking lots.
It always seemed to me that VW never seriously promoted or advertised the Touareg in the USA. I don't recall seeing a single TV commercial for the Touareg, and printed ads in newspapers and magazines were extremely rare. It has been my experience that very few Americans know the name "Touareg." When someone asks me what kind of vehicle I drive, I've found that I have to say, "Touareg; it's a VW SUV." Even then, they often think I mean the Tiguan.
I think VW also had a difficult time figuring out how they wanted to price the Touareg. When I bought mine (an early 2007 model), I thought the Touareg was by far the nicest, moderately priced SUV on the US market. It looked and drove like a luxury vehicle, but it was priced like a VW. Over the years, VW kept increasing the price of the Touareg in the US to the point where it started getting into the range of its more expensive cousins. Once you start talking about spending that kind of money, you might as well go for the more prestigious Audi or Porsche brands. It's too bad. I plan to buy a new vehicle within a year, and I haven't found anything I like as much as a Touareg in its old, moderate price range.
(Someone mentioned the Grand Cherokee. When I bought my old 2007 Touareg, it was in the same general price range as nicely equipped Grand Cherokee and the Ford Explorer models, but the Touareg had much better build quality and features. More recent Tregs still had better features and quality, but they no longer seemed to compete as well on price.)
I think VW also had a difficult time figuring out how they wanted to price the Touareg. When I bought mine (an early 2007 model), I thought the Touareg was by far the nicest, moderately priced SUV on the US market. It looked and drove like a luxury vehicle, but it was priced like a VW. Over the years, VW kept increasing the price of the Touareg in the US to the point where it started getting into the range of its more expensive cousins. Once you start talking about spending that kind of money, you might as well go for the more prestigious Audi or Porsche brands. It's too bad. I plan to buy a new vehicle within a year, and I haven't found anything I like as much as a Touareg in its old, moderate price range.
(Someone mentioned the Grand Cherokee. When I bought my old 2007 Touareg, it was in the same general price range as nicely equipped Grand Cherokee and the Ford Explorer models, but the Touareg had much better build quality and features. More recent Tregs still had better features and quality, but they no longer seemed to compete as well on price.)
I think the big reason is very few in the US were willing to pay over $60K for a VW Badge. Another issue is the later Touareg didn't have a V8 option in America. Reviews and comparison would compare base GC to base Treg, with the GC having a markedly lower sticker, then compare the top-end GC and remark about the lack of V-8 power, air suspension, and updated entertainment. Few would compare feature for feature. Most American buyers go to VW for a value econobox or sporty econobox, not a premium SUV. If the Atlas CrossSport is a success, I think in a couple years the Treg could come back, with some careful option tiers, but I don't think it will ever be as popular here as it is in Europe.
One last thing- if I take my Touareg to the dealer for service, I get a base or base+ Tiguan as a loaner, and that's the best they have available. The dealer experience just isn't that great either.
One last thing- if I take my Touareg to the dealer for service, I get a base or base+ Tiguan as a loaner, and that's the best they have available. The dealer experience just isn't that great either.
VW has never known how to market the Touareg anywhere in the world.
At launch it was a very capable 4x4 that should have made significant inroads into the market that was created by the original Range Rover when it arrived in 1970.
The problem is that the dealers never wanted the model (nor the Phaeton) as they were only interested in shifting little tin boxes in huge numbers.
At launch it was a very capable 4x4 that should have made significant inroads into the market that was created by the original Range Rover when it arrived in 1970.
The problem is that the dealers never wanted the model (nor the Phaeton) as they were only interested in shifting little tin boxes in huge numbers.
I'd heard a rumor that it was going to make a comeback. The 'Atlas', VW's new mid/full size SUV pales in comparison to the Touareg.
So what exactly is paling in comparison with what now?
Atlas Sales - North America
Touareg Sales - North America
Atlas Sales - North America
| 2017 | 27,119 |
| 2018 | 59,677 |
| 2019 | 81,508 |
| 2020 | 15,407 |
Touareg Sales - North America
| 2019 | 160 |
| 2018 | 2.022 |
| 2017 | 3.545 |
| 2016 | 4.223 |
| 2015 | 7.037 |
| 2014 | 6.961 |
| 2013 | 8.233 |
| 2012 | 10.553 |
| 2011 | 7.535 |
| 2010 | 4.713 |
| 2009 | 4.392 |
| 2008 | 6.755 |
| 2007 | 8.812 |
| 2006 | 10.163 |
| 2005 | 18.050 |
| 2004 | 27.706 |
| 2003 | 16.410 |
Treg Lifetime: 139,203
Atlas Lifetime: 183,711
So Atlas has already moved over 44k MORE units in north america in 4 years vs 16 years of Touareg on the market.. VWOA aint bringing anything in that eats away at those sweet sweet atlas numbers.
Atlas Lifetime: 183,711
So Atlas has already moved over 44k MORE units in north america in 4 years vs 16 years of Touareg on the market.. VWOA aint bringing anything in that eats away at those sweet sweet atlas numbers.
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
