I think all/most of the V10s had them, but if I remember correctly, there is an important feature the USA models lacked so people retrofit the euro ones? I can't remember why.
here is a thread from dreadlocks:
Q7 TDI Webasto Parking Heater Retrofit - AudiWorld Forums
I'm thinking about doing this to mine also, but I'm torn between this and a standalone diesel to air heater, as I camp on the roof with a roof tent, and the diesel air heater would be easier to duct up to the roof tent. However, maybe the factory system could also duct up to the roof tent if I 3D printed some adapter to snap a dryer duct over the factory dash vents. I'd also probably need to add a 2nd battery like the V10s have, so it could run for an extended time.