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Do you still wonder why NA lost the Touareg?

2800 Views 48 Replies 15 Participants Last post by  JoshC
Here's a fine example... ran across these while looking for something else.....



We, the consumers, told them loud and clear that we didn't like it!
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Not sure I completely agree with these figures. This meant that I was 1 of 6 peeps who purchased a Mk7 Golf R.. Regardless, Ok get your point..
Not sure you're reading what's up there.... 6 peeps in Dec of '17 seems very feasible.... 2706 throughout the year....
I am kindof surprised that the Touareg sold more than the CC. The still sell it here in Arteon form. A think a lot of it has to do with the price tag and the luxury class it falls in. People want the 4 rings if they are shelling out 60k plus. I think the Touareg was s bargain for the amount of tech and quality. But had there been a comparable Audi I may have shopped it. I didn’t want third row and the Q5 was just a little smaller than I wanted. And the lower row ratings was a possible factor in the future. Sad that it’s not sold here because the new ones are very nice. But I. It probably would have started at 75k here and only a few would have even contemplated it.
Generally, North Americans want armchair seats, 7 seats and cup holders. Doesn’t matter what is under the skin and how well it’s designed, built, etc… hence not enough people want the Touareg here. Different in Europe.
Uneducate the person on the street and they will expect less!!
Look at the pickup as an example! It was a utilitarian workshorse! Now it’s an overweight , too soft suspension with comfy interior, aircon and that couldn’t pull skin off rice pudding! With antequated running gear and brakes, massive V8 with horsepower and very little torque!!
The Touareg was always understated and not marketed properly, couple that with techs not properly trained to deal with this and VW America or VW Canada denign everything that is a problem and people will go elsewhere
That was part of its appeal, very few people knew what a good design it was.
Long live the Touareg…!
Anyway… rant over!

“I wonder what I would buy next?”
Porsche, Aston…?
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Wrong time or just too expensive ? The tiguan seems quite popular
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Definitely agree with the dealerships not being able to support it. I tried to have a simple trim piece around the gauges installed that was damage the did on a previous repair and they couldn’t even do that right. Left it halfway installed and smeared grease all over the a-pillar and headliner. It takes me 4 trips to fix one miner problem and then they cause collateral damage on something else. They are close to worthless. Should have bought a macan. It’s ashame that such a nice vehicle is shadowed by terrible dealerships.
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The Touareg no longer satisfies consumers with size requirements.
When compared to Atlas, Touareg looks more like a sub-compact SUV which is a huge detractor for behemoth-size-SUV hungry American consumers.
Tire Wheel Car Vehicle Light

here is a video explaining the situation:
Click Here To Watch

Cheers...
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Generally, North Americans want armchair seats, 7 seats and cup holders. Doesn’t matter what is under the skin and how well it’s designed, built, etc… hence not enough people want the Touareg here. Different in Europe.
Uneducate the person on the street and they will expect less!!
Look at the pickup as an example! It was a utilitarian workshorse! Now it’s an overweight , too soft suspension with comfy interior, aircon and that couldn’t pull skin off rice pudding! With antequated running gear and brakes, massive V8 with horsepower and very little torque!!
The Touareg was always understated and not marketed properly, couple that with techs not properly trained to deal with this and VW America or VW Canada denign everything that is a problem and people will go elsewhere
That was part of its appeal, very few people knew what a good design it was.
Long live the Touareg…!
Anyway… rant over!

“I wonder what I would buy next?”
Porsche, Aston…?
Pretty much to the T.

Most North Americans buy on looks rather than practicality. Some buy them to keep up with the "Jones" neighbors. Some are terrible with financial decisions and live beyond their means. Hell some some of mechanics that I work with don't know their ass from their elbow when it comes to their own vehicles. Even asking a simple question like fuel consumption is met with an answer like $100 per week.
Sigh....

The only regret I have with my Treg is that I wished I'd got one in a bit better condition but for $13k cdn what do you expect.
The only regret I have with my Treg is that I wished I'd got one in a bit better condition but for $13k cdn what do you expect.
You could easily flip it and get yourself a "better" specimen.... especially since you're able to fix stuff that makes most owners spin in circles.... just sayin...
I could but unfortunately the examples here are not really that much better and overpriced. Going futher afield costs time and money. So I'll consider that I got a good deal considering that it was a mechanic special and eat my cake.

Considering I got mine from a Ford dealership I'm not surprised about the traded in condition. The work order didn't even diagnose the DPF was hooped. And ford wanted to charge $500 to change a sunvisor clip which they failed on safety inspection.

Even the cheapest TDI here is a 2011 with 240k going for $15k. God knows what mechanical condition it's in....
Not sure you're reading what's up there.... 6 peeps in Dec of '17 seems very feasible.... 2706 throughout the year....
How much of that was related/due to dieselgate?
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How much of that was related/due to dieselgate?
Dieselgate wasn't a thing with Golf R from what I know... so "zero". :sneaky:
Dieselgate wasn't a thing with Golf R from what I know... so "zero". :sneaky:
I guess for that specific example of the R, but I recall back then the VW dealerships here were absolutely desperate to move cars as dieselgate had put the whole brand in a terrible light. Not to mention half the cars being on a stop sale, people weren't exactly wandering into the dealers.

A friend around then got an alltrak for ~18 new as they were so desperate.
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A friend around then got an alltrak for ~18 new as they were so desperate.
I got my wife hooked on a exc line alltrack, difficult to find now that aren't overpriced.
I'm sure there might've been some side effect, but I doubt that anyone that was shopping for a dirty diesel would've all of a sudden considered an R as they next best option..... but who knows.
for fun I looked to import a T3 V8 TDI. They are still going for 20k Euro, so with the conversion fees (CAD sucks) + 5k$ for import I was at 35k$ CAD for a +100mi ride in an unknown condition
I've driven a bunch of recent VW models as dealer loaners while my TDI is fixed. I feel like VW has really lost it's way with the newer models... they are completely missing the aesthetic sense, quality, and driver feel of the Piëch era VWs. For example, the Atlas has fake exhaust tips on the back, and massive fake intercooler grills on the front. Interiors made from 100% brittle thin plastic, that look like wood, leather, and stainless steel from 20 feet away, but couldn't fool anybody that actually sat inside one. It's hard to pinpoint what is missing but most of them, most notably the Taos, don't "feel" like sporty german cars anymore, but have the overall driver feel I'd expect from the lowest end Japanese economy cars.

The Piëch era VWs were cool, and made for people that loved cars, and loved driving. They were what BMW was trying to be, but doing it better, for less money. Most of the current VWs feel like just cheap appliances for transporting people. Those type of vehicles serve a purpose and are okay, if (and only if) the design and marketing own this purpose honestly, and they are a simple looking utilitarian vehicle. The fake visual elements, and marketing gimmicks of the new VWs are insulting. It's like they've decided the consumers are too dumb to tell the difference, and that you're actually still getting what you used to get from a VW.

Ultimately, most american consumers aren't as dumb as they seem to think. I predict VW will exit the North American market entirely by the end of the decade, unless they get some new leadership, and start making good cars again.
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I'm sure there might've been some side effect, but I doubt that anyone that was shopping for a dirty diesel would've all of a sudden considered an R as they next best option..... but who knows.
I would be that person. Outside of a 5 cylinder Quantum, my Volkswagens have always been diesel (Rabbit, Jetta Wagon, Touareg) or the highest performance model offered at the time (Scirocco, GTI 16V, Corrado VR6). I'm deeply regretting not purchasing an Mk7.5 Golf R, holding out instead for an Mk8 model and subsequently crossing that off my list once the actual car was introduced.

Volkswagen does not make mass-appeal generic cars very well, or at least they have held zero appeal for me, but that appears to make up 95% of their current North American offerings.
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