Might be just your Webasto auxiliary heater kicking in because of the weather getting colder. Or door seals not sealing properly anymore, allowing fumes entering the cabin. Or the exhaust pipes - or more likely: the exhaust manifold - having cracked somewhere, and now leaking. Or DPF cracked, and there's now unfiltered exhaust passing by it. Or, or, or...I have started noticing a diesel smell inside the cabin when the car is sitting still or idling. Never had this before but I am noticing that now.
You can't really know until you at least visually inspect the car from the bottom while running. If there's nothing obvious, a pressurized smoke test might yield some clues.