[SUEH]

Please help. I have an assignment that I need help on. I have to give a report on
The marketing mix strategy to use to launch the Touareg 4X4 and why and it must cover:
Pricing strategy and why this price strategy was chosen
Target Market chosen and why
What competitive advantage of VW and how the Touareg compares to competitor brands
What competitor products cometes directly with the Touareg 4x4.

I have never even seen a Touareg but have heard that it is a great vehicle.

Any suggestions?

 

[spockcat]

Maybe you can buy a paper on the internet like the rest of the kids these days.

Read the forum and you should be able to figure out some of the details.

 

[hotdaymnitzbao]

posts on www.vwvortex.com might help too.

 

[Tamashek]

Spockcat - I wondered what you meant by "buy a pepper on the internet like the rest of the kids these days". Clearly, Porsche's subliminal advertising got to you. But thanks for clearing it up.

 

[mishref]

Buy a PAPER
Unless you are being sarcastic. :-k

 

[spockcat]

Spockcat - I wondered what you meant by "buy a pepper on the internet like the rest of the kids these days". Clearly, Porsche's subliminal advertising got to you. But thanks for clearing it up.

Anything I post before 10:00 am and after 4:00 pm is subject to user error. :drunk: And the fact that this site doesn't have spell check makes posting without errors even harder.

 

[Tamashek]

As far as late night mistakes go, that was very amusing - I thought you'd crossed to the dark side! It wasn't until your edit that I understood. That was a few hours of my life I spent thinking that maybe Cayennes were the hottest thing on e-bay - all the kids are buying them on-line :clap:

Hope you didn't take it the wrong way. But I'd be happy to join you for that 4 pm brew.

 

[Moneypenny]

Please help. I have an assignment that I need help on. I have to give a report on
The marketing mix strategy to use to launch the Touareg 4X4 and why and it must cover:
Pricing strategy and why this price strategy was chosen
Target Market chosen and why
What competitive advantage of VW and how the Touareg compares to competitor brands
What competitor products cometes directly with the Touareg 4x4.

I have never even seen a Touareg but have heard that it is a great vehicle.

Any suggestions?

Definitely read a lot of the posts at vwvortex.com. These will help you determine that the target market for Touaregs is apparently sarcastic smarty-pantses. Just kidding, but the vortex is definitely a great place to get lots of info.
Also look up the Touareg at edmunds.com and vw.com. Good information there.
Do a google search for Touareg.

That's all the help I can give you. Time to start doing your own research.

 

[spockcat]

These will help you determine that the target market for Touaregs is apparently sarcastic smarty-pantses.

Hey, he can find me here too! :crazy:

 

[areutalkintome]

I foun that forbes has a great section of about five pages on the VW Touareg.