Dropping down to the '$35K' market is a whole new set of issues. There will be very little room for the errors that now plague the S. The claimed 215 mile range is just that - claimed. From the side, the 3 looks like a smoothed out Elantra behind the A pillar and a Ford Fusion in front of the A pillar. I might be interested when the 3 is in its 5th year of production - 10 years from now.